Marketing Management Career Program

Degree offered

Associate in Science in Business Administration (Marketing Management Concentration)

Credits required 63/64

Dean William Berardi

Program contact Cecil Leonard, Department

Chair and Professor of Business Administration, ext. 2415

Program Goals Statement

The Business Administration career program provides training in the various organizational functions, critical thinking, and problem-solving skills students need to compete in today’s global business environment and to understand marketing. All the Business programs share common courses, so students can switch easily between concentrations.

Student Learning Outcomes

See Learning Outcomes.

Program Information

The faculty have years of practical experience that makes your education relevant to the workplace. This concentration assists students to prepare for a career in marketing and sales.

After BCC

Graduates work as marketing agents, customer service representatives, loan service representatives, sales associates, marketing assistants, and sales people.

The program is designed for students who plan to enter the workforce immediately after graduation.

BCC participates in the statewide MassTransfer program and has developed many program-to-program transfer articulation agreements which guarantee admission and credit transfer. For a complete listing of eligible MassTransfer programs and current BCC articulation agreements, visit the Transfer Affairs website at BristolCC.edu/transfer

Infused General Education Competencies

Ethical Dimensions, Multicultural Perspective

Degree Requirements

General Courses

CIS 111Introduction to Business Information Systems

3 credits

ECN 111Principles of Economics - Macro

3 credits

ENG 101Composition I: College Writing

3 credits

ENG 102Composition II: Writing about Literature

3 credits

HST 112The West and the World II

3 credits

Total Credit Hours:15

Choose one of the following

COM 101Fundamentals of Public Speaking

3 credits

COM 114Professional Speaking

3 credits

Total Credit Hours:3

Elective Courses

Elective - Science

3-4 credits

Total Credit Hours:3-4

Core Courses

ACC 101Principles of Accounting I

4 credits

ACC 102Principles of Accounting II

4 credits

BUS 111Business and Financial Mathematics

3 credits

BUS 251Business Law

3 credits

MAN 101Principles of Management

3 credits

MAR 101Principles of Marketing

3 credits

RMN 118Workshop in Team Development and Managerial Communications

1 credit

Total Credit Hours:21

Concentration Courses

MAR 114Sales Principles

3 credits

MAR 253Sales Management

3 credits

MAR 255Advertising Principles

3 credits

Total Credit Hours:9

Choose one of the following

BUS 253Corporation Finance

3 credits

MAN 152Purchasing

3 credits

ELECTIVE

3 credit hours

Choose two from the following

ACC, BNK, BUS, CED, MAN, MAR, RES, RMN

Program Electives – Choose one of the following

BUS 112Personal Financial Planning

3 credits

BUS 113Introduction to Business Functions and Practices

3 credits

BUS 253Corporation Finance

3 credits

BUS 155Business Ethics

3 credits

BUS 260International Business

3 credits

MAN 251Human Resources Management

3 credits

MAN 152Purchasing

3 credits

MAN 290Managing an Enterprise

3 credits

Total Credit Hours:3

Recommended Course Sequence - Fall Semester 1

ACC 101Principles of Accounting I

4 credits

BUS 111Business and Financial Mathematics

3 credits

ENG 101Composition I: College Writing

3 credits

HST 112The West and the World II

3 credits

MAN 101Principles of Management

3 credits

RMN 118Workshop in Team Development and Managerial Communications

1 credit

Recommended Course Sequence - Spring Semester 2

Program Elective

3 credits

ACC 102Principles of Accounting II

4 credits

ECN 111Principles of Economics - Macro

3 credits

ENG 102Composition II: Writing about Literature

3 credits

MAR 101Principles of Marketing

3 credits

Recommended Course Sequence - Fall Semester 3

Program Elective

3 credits

CIS 111Introduction to Business Information Systems

3 credits

Elective - Science

3 -4 credits

MAR 114Sales Principles

3 credits

MAR 255Advertising Principles

3 credits

Recommended Course Sequence - Spring Semester 4

Program Elective

3 credits

BUS 251Business Law

3 credits

MAR 253Sales Management

3 credits

And

BUS 253Corporation Finance

3 credits

Or

MAN 152Purchasing

3 credits

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