RMN 117 Fundamentals of On-Line Retailing

This course provides students with an introduction to the development of electronic commerce and the basic skills necessary to start and manage a web-based business.  Students compare and analyze traditional distribution systems to that of e-commerce.  Students assess the direction of Business-to-Business e-commerce and the development of Business-to-Consumer e-commerce.  Students analyze changes caused by the growth of e-commerce in relation to traditional retailing, including issues about market research, promotion, legal aspects, security issues, and ethics.  Students attend a one-hour weekly seminar.  Spring.

1 credit
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