Marketing Management Career

Degree offered

Associate in Science in Business Administration (Marketing Management Concentration)

Credits required 63/64

Dean

William Berardi

Program contact

Cecil Leonard, Department Chair and Professor of Business Administration, ext. 2415

Program Goals Statement

The Business Administration career program provides training in the various organizational functions, critical thinking, and problem-solving skills students need to compete in today’s global business environment and to understand marketing. All the Business programs share common courses, so students can switch easily between concentrations.

Student Learning Outcomes

See Learning Outcomes.

Program Information

  • The faculty have years of practical experience that makes your education relevant to the workplace. This concentration assists students to prepare for a career in marketing and sales.

After BCC

  • Graduates work as marketing agents, customer service representatives, loan service representatives, sales associates, marketing assistants, and sales people.
  • The program is designed for students who plan to enter the workforce immediately after graduation.

Infused General Education Competencies

Ethical Dimensions, Multicultural Perspective

Degree Requirements

General Courses

CIS 111Introduction to Business Information Systems

3 credits

CSS 101College Success Seminar

1 credit

ECN 111Principles of Economics-Macro

3 credits

ENG 101Composition I: College Writing

3 credits

ENG 102Composition II: Writing about Literature

3 credits

HST 112The West and the World II

3 credits

Total Credit Hours:16
CSS 101: (or completion of Division 3 Summer or Intersession orientation or documented First-Year Experience or equivalent)

Choose one of the following

COM 101Fundamentals of Public Speaking

3 credits

COM 114Professional Speaking

3 credits

Total Credit Hours:3

Elective Courses

Elective - Science

3-4 credits

Total Credit Hours:0-4
See General Education Competency Courses - Scientific Reasoning and Discovery for course listings

Core Courses

ACC 101Principles of Accounting I

4 credits

ACC 102Principles of Accounting II

4 credits

BUS 111Business and Financial Mathematics

3 credits

BUS 251Business Law

3 credits

MAN 101Principles of Management

3 credits

MAR 101Principles of Marketing

3 credits

RMN 118Workshop in Team Development and Managerial Communications

1 credit

Total Credit Hours:21

Concentration Courses

MAR 114Sales Principles

3 credits

MAR 253Sales Management

3 credits

MAR 255Advertising Procedures

3 credits

Total Credit Hours:9

Choose one of the following

BUS 253Corporation Finance

3 credits

MAN 152Purchasing

3 credits

Total Credit Hours:3

Choose two from the following

ELECTIVE

3 credits

ELECTIVE

3 credits

Total Credit Hours:0-6

ACC, BNK, BUS, CED, MAN, MAR, RES, RMN

Program Electives – Choose one of the following

BUS 112Personal Financial Planning

3 credits

BUS 113Introduction to Business Functions and Practices

3 credits

BUS 253Corporation Finance

3 credits

BUS 155Business Ethics

3 credits

BUS 260International Business

3 credits

MAN 251Human Resources Management

3 credits

MAN 152Purchasing

3 credits

MAN 290Managing an Enterprise

3 credits

Total Credit Hours:3

Recommended Course Sequence - Fall Semester 1

ACC 101, BUS 111, CSS 101, ENG 101, HST 112, MAN 101, RMN 118

Recommended Course Sequence - Spring Semester 2

Program Elective, ACC 102, ECN 111, ENG 102, MAR 101

Recommended Course Sequence - Fall Semester 3

Program Elective, CIS 111, Science Elective, MAR 114, MAR 255

Recommended Course Sequence - Spring Semester 4

Program Elective, BUS 251, MAR 253, BUS 253 or MAN 152
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