BUS 137 Events Management and Marketing

This course examines the social and economic impact of events planning.  Current trends, styles of operations, event coordination, and quality service standards are addressed.  The importance of risk management and crisis management in events planning is emphasized.  Final project will consist of planning and executing an event.  Prerequisite(s): BUS 121 with a grade of C+ or better.  Three lecture hours per week.
3 credits  Fall, Spring
3 credits
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